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Products & Services Marketing Management Marketing Strategy

Growing Your Medical Device Business in Asia-Pacific & Latin America: Success Factors & Case Studies of Individual Markets

ID: 5504


Features:

14 Info Graphics

4 Data Graphics

150+ Metrics

21 Narratives


Pages/Slides: 23


Published: 2018


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Growing Your Medical Device Business in Asia-Pacific & Latin America: Success Factors & Case Studies of Individual Markets”


STUDY OVERVIEW


With improved health awareness, accessibility and income per capita in many of the emerging markets' countries, there is a sizeable business opportunity for medical device companies. However, the diversity and unique complexities of each of the local markets in these regions pose great challenges in achieving emerging market success.

Best Practices, LLC undertook this benchmarking research to identify the critical factors for driving success in high-potential markets in Asia-Pacific (APAC) and Latin America (LATAM). The study also highlights case studies of individual emerging markets, outlining the success stories and competitive challenges encountered by benchmark partners.


KEY TOPICS


1. Critical Success Factors
  • Top drivers of success
  • Self-pay vs. reimbursable markets

2. Case Studies of Individual Emerging Markets
  • Success stories and competitive challenges in individual markets

KEY METRICS

  • Which of the listed drivers have been the most critical to your success in each Asia-Pacific country over the past three years – and will be the highest-priority driver over the next three years?
  • Which of the listed drivers have been the most critical to your success in each Latin America country over the past three years – and will be the highest-priority driver over the next three years?
  • Please rank in order of importance how influential the listed functions have been in the success of your business in patient self-paying emerging markets
  • Please rank in order of importance how influential the listed functions have been in the success of your business in reimbursable emerging markets

SAMPLE KEY FINDINGS

  • Clinical support teams ranked #1 for effectiveness in reimbursable markets: In a reimbursable market setting, clinical support are seen as the single-most valued team, followed closely again by market development and regulatory. Digital marketing groups are seen as the least valuable in a reimbursable context.

METHODOLOGY

Best Practices, LLC engaged 23 commercial, marketing and sales leaders from 20 leading medical device companies in this research. While 19 leaders participated in the benchmarking survey, five of them also participated in deep-dive interviews. Four other leaders contributed their insights solely through deep-dive interviews.


Industries Profiled:
Medical Device; Distribution; Pharmaceutical; Health Care; Technology; Diagnostic


Companies Profiled:
B.Braun; Boston Scientific; Cochlear; Fine Science Tools; Getinge; Hospira; Innovo Medical; Johnson & Johnson; Medtronic; MMJ Labs; Nonin; Ortho-Clinical Diagnostics; Philips Healthcare; Polymed; Precision Tool Technologies; Procursum Medical; Promaxo; Rossmax; Stable Orthopaedics; Terumo BCT

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.