Growing Your Medical Device Business in Asia-Pacific & Latin America: Success Factors & Case Studies of Individual Markets

STUDY OVERVIEW

KEY TOPICS

• Top drivers of success
• Self-pay vs. reimbursable markets

• Success stories and competitive challenges in individual markets

KEY METRICS

• Which of the listed drivers have been the most critical to your success in each Asia-Pacific country over the past three years – and will be the highest-priority driver over the next three years?
• Which of the listed drivers have been the most critical to your success in each Latin America country over the past three years – and will be the highest-priority driver over the next three years?
• Please rank in order of importance how influential the listed functions have been in the success of your business in patient self-paying emerging markets
• Please rank in order of importance how influential the listed functions have been in the success of your business in reimbursable emerging markets

SAMPLE KEY FINDINGS

• Clinical support teams ranked #1 for effectiveness in reimbursable markets: In a reimbursable market setting, clinical support are seen as the single-most valued team, followed closely again by market development and regulatory. Digital marketing groups are seen as the least valuable in a reimbursable context.

METHODOLOGY

Best Practices, LLC engaged 23 commercial, marketing and sales leaders from 20 leading medical device companies in this research. While 19 leaders participated in the benchmarking survey, five of them also participated in deep-dive interviews. Four other leaders contributed their insights solely through deep-dive interviews.

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