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Best Practice Database
Marketing Management » Digital Marketing
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Healthcare organizations are investing more than ever in digital marketing to learn about their customers, build better relationships and maximize revenue. To gain a competitive edge, companies must continue to innovate and identify the right channels, tools and approaches to reach customers.
Best Practices, LLC undertook benchmarking research to probe how savvy biopharma digital marketers are expanding the reach and effectiveness of digital customer engagement through emerging channels, measuring ROI for innovative activities, and enhancing the digital content and program review and approval process.
Insights in this study are segmented by: Company Size – Large Companies and Medium and Small Companies, Team - Global Teams and U.S. Only Teams.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading healthcare organizations through a benchmarking survey instrument. Nearly 70% of participants serve at the level of director or above.