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Best Practice Database
Marketing Management » Digital Marketing
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With digital marketing innovation both inside and outside the pharma industry transforming the way the industry engages with physicians and patients, pharma companies are increasingly investing in digital marketing. To maximize performance, digital leaders must have appropriate resources to ensure effective digital marketing initiatives, channels, and tools.
Best Practices, LLC undertook benchmarking research to probe how savvy biopharma digital marketers are right-sizing budget and staffing investment levels and seizing digital health opportunities for maximum impact. The study also identifies the top challenges to the growth and long-term success of the digital marketing function.
Insights in this study are segmented by: Company Size – Large Companies and Medium and Small Companies, Team - Global Teams and U.S. Only Teams.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading healthcare organizations through a benchmarking survey instrument. Nearly 70% of participants serve at the level of director or above.