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Best Practice Database
Marketing Management » Digital Marketing
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6 Info Graphics
20 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
With digital marketing innovation both inside and outside the pharma industry transforming the way the industry engages with physicians and patients, pharma companies are increasingly investing in digital marketing. To maximize performance, digital leaders must have appropriate resources to ensure effective digital marketing initiatives, channels, and tools.
Best Practices, LLC undertook benchmarking research to probe how savvy biopharma digital marketers are right-sizing budget and staffing investment levels and seizing digital health opportunities for maximum impact. The study also identifies the top challenges to the growth and long-term success of the digital marketing function.
Insights in this study are segmented by: Company Size – Large Companies and Medium and Small Companies, Team - Global Teams and U.S. Only Teams.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading healthcare organizations through a benchmarking survey instrument. Nearly 70% of participants serve at the level of director or above.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.