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Medical Affairs » Launch Optimization
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As an important conduit between medical device companies and key decision makers, the Medical Affairs function plays a significant role in the launch of a new product. From managing prominent launch activities to driving educational programs and training forums, the Medical Affairs function has to fulfill the growing demands brought on by the multiple facets of its launch role.
Best Practices, LLC undertook this benchmarking research to deliver insights into how Medical Affairs activities, operations, education and training programs can provide high-value support for the launch of device products. This study will help identify and implement more effective practices, pinpoint organizational gaps, and inform strategic planning for new medical device product launch.
Best Practices, LLC engaged 32 Medical Affairs leaders from 25 leading medical device companies in this research through a benchmarking survey. Five Medical Affairs executives were engaged in deep-dive interviews to capture additional insights.