How Medical Affairs Can Drive a Successful Medical Device Product Launch: Staffing, Investment & Role of Clinical Specialists

• Role and value of clinical specialists
• MSL & clinical specialist staffing levels
• Investment allocation to key Medical Affairs sub-functions

• Do you have clinical specialists on staff?
• To which function do your clinical specialists belong?
• How valuable are the listed external activities which may be led by clinical specialists to support a medical device product launch?
• How valuable are the listed internal activities which may be led by clinical specialists to support a medical device product launch?
• Are clinical specialists incentivized at your organization?
• What is the approximate total number of patients and procedures in the United States per year that meet the criteria for treatment with your medical device product?
• Approximately how many MSLs vs. clinical specialists does your organization have on staff in support of your product?
• What is the approximate launch investment that is allocated to each of the listed Medical Affairs sub-function during each time period?

• The Role of Clinical Specialists:
  • 71% of device firms have clinical specialists on staff. Clinical specialists are especially useful during the launch of a breakthrough product, where they can train therapeutic area end-users on how to properly and safely use a new treatment.
  • Clinical specialists may belong to several different functions: Medical Affairs (at 42% of companies), clinical (27%), sales (21%), and even marketing and business units.

Best Practices, LLC engaged 32 Medical Affairs leaders from 25 leading medical device companies in this research through a benchmarking survey. Five Medical Affairs executives were engaged in deep-dive interviews to capture additional insights.

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