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Medical Affairs » Launch Optimization
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A rapidly changing medical device marketplace coupled with an intensely regulated promotional environment have pushed the Medical Affairs function beyond its traditional support role into a more prominent launch role that extends from the pre-launch phases to well beyond market entry.
As Medical Affairs gears up to fulfill its many launch responsibilities, it needs to focus on achieving strong alignment and collaboration between the various internal stakeholder functions.
Best Practices, LLC undertook this benchmarking research to provide Medical Affairs executives with insights into how launch team alignment, cross-functional collaborations, and call centers can provide high-value support for the launch of device products. This study also identifies the top pitfalls and lessons learned while launching new medical device products.
This study will help executives identify and implement more effective practices, pinpoint organizational gaps, and inform strategic planning for new medical device product launch.
Best Practices, LLC engaged 32 Medical Affairs leaders from 25 leading medical device companies in this research through a benchmarking survey. Five Medical Affairs executives were engaged in deep-dive interviews to capture additional insights.