How Pharma is Utilizing Social Media for Delivering Medical Education

Data segmented by respondent’s geographical responsibility – US vs. Global + US vs. Global ex-US

KEY TOPICS

• Utilization and Effectiveness of Public and Closed Social Media Platforms
• Traits of Effective Public and Closed Social Media Platforms
• Hurdles to Social Media Utilization

• Support to HCP accredited medical education programs on public and closed social media platforms – Total benchmark class
• Interview narratives around Medical’s involvement in social media
• Most utilized and effective social media platforms for medical education programs, Traits of an effective social media platform
• Interview narrative around key considerations when gearing up to begin using social media
• Trend around tweetorials and interview narrative around acceleration of technology platforms due to the pandemic
• Interview narratives around success stories with social media and medical education
• Public social media platform utilization and effectiveness
• Interview narrative around hurdles faced by Medical Affairs while utilizing public platforms
• Navigating social media use and RWE generation
• Closed social media platform utilization and effectiveness
• Challenges to utilizing social media for supporting medical education programs
• Characteristics of an effective social media platform
• Biggest drawbacks / impediments to utilizing social media platforms for medical education programs
• Interview narratives around impediments to using social media platforms
• Interview narrative around most crucial compliance issues associated with social media

• Create a blueprint for using social media for medical education: Work with regulatory and legal to draft a compliance road map for using social media for HCP education. With the next gen HCPs Internet savvy, organizations not using social media for education will lose credibility.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.