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» Products & Services » » Marketing Management » Marketing Strategy

Hybrid Work Models for Commercial Biopharma Organizations: Delivering Value and Benefits/Barriers

ID: 5734


Features:

9 Info Graphics

12 Data Graphics

180+ Metrics


Pages/Slides: 29


Published: 2022


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
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Non-members: Click here to review a complimentary excerpt from “Hybrid Work Models for Commercial Biopharma Organizations: Delivering Value and Benefits/Barriers”

STUDY OVERVIEW

Commercial leaders within biopharma are facing new challenges in establishing the right hybrid model that is best suited for a flexible, effective, and resilient function: continue to work remotely, return to all in-person, or develop a flexible hybrid approach which meets customer needs?

Best Practices, LLC undertook this benchmarking research to examine the changing forms, features, conditions, and triggers for hybrid work models that are driving success within pharma sales, marketing, and other commercial functions.

The study examines the benefits and barriers to remote vs. in-person work models and lessons learned from participants. It also probes and profiles how different Commercial organizations are using technology, adjusting remote vs. in-person work schedules, shrinking or expanding facilities, and planning post-pandemic.

Few of the benchmark insights are further segmented by company size to provide deeper insights: Large companies vs. Mid-small companies.

KEY TOPICS

  • Delivering Value in Commercial Sales
  • Facility Accommodations
  • Key Lessons Learned for a High-functioning Hybrid Business Model
  • Benefits and Barriers of Hybrid Work Environment

KEY METRICS

  • For a typical sales rep, what percentage of thought leader interactions take place in each of the listed work channels during and post-pandemic?
  • Approximately how many substantive interactions does field sales have with KOLs (whether virtual or face-to-face)?
  • Is there a plan currently or in the future to set targets for in-person face-to-face meetings with thought leaders and important HCPs?
  • Is the perceived value of meetings in person vs. meetings conducted through video technology weighed differently?
  • Which facilities utilization tactics has the Commercial organization / company embraced to accommodate hybrid and remote work during pandemic?
  • What are the greatest benefits of remote / hybrid work environments?
  • Please rate the impact of factors that may make remote work environments undesirable for some employees
  • Future perspectives on hybrid work in Commercial

SAMPLE KEY FINDINGS

  • Employee engagement: Collaborative and engaging video calls keep remote employees connected, as well as providing effective remote tools. Revise measures of success to match technology-based roles.

METHODOLOGY

Best Practices, LLC engaged 23 Commercial leaders from 20 pharma companies in this research through a benchmarking survey.

Industries Profiled:
Health Care; Biotech; Medical Device; Pharmaceutical; Consumer Products; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
AccelRx; ADC Therapeutics; Aesculap; AstraZeneca; BELLUS Health; Boehringer Ingelheim; Cardinal Health; CSL Behring; DePuy Synthes; Janssen; Kaléo; Klosterfrau Healthcare Group; Novartis; Optum Specialty Pharmacy; Sanofi; Sanofi Genzyme; Servier; Sobi; Takeda Pharmaceuticals; Tris Pharma

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.