Identifying Superior Corporate Affairs / Corporate Communications Capabilities

STUDY OVERVIEW

Best Practices, LLC undertook benchmarking research to probe Corporate Affairs capabilities, structures, outsourcing, budgets, effectiveness and success metrics for internal and external activities. Also, the study highlights the future trends that may have a positive impact on an organization’s Corporate Affairs / Communications group.

KEY TOPICS

• Corporate Affairs Mission Statements
• Corporate Affairs Activities
• Corporate Affairs Capabilities
• Corporate Affairs Staff and Structure
• Future Trends Impacting Corporate Affairs

KEY METRICS

• What activities is your Corporate Affairs / Communication function involve in?
• How would you compare your company’s performance relative to your competition in each of the listed areas?
• How would you compare your company’s Corporate Brand and Reputation Management, Staff Engagement / Communication, Internal Leadership, Product & Brand Communication, External Corporate Communication, Traditional Media Relations, and Digital Communications & Social Media performance relative to your competition in each of the listed areas?
• What percentage of your Corporate Affairs / Communications function work is delivered through outsourced vendors?
• Please estimate the percentage of total headcount (All FTEs and Contractors) allocated to Corporate Affairs / Communications capabilities
• Which, if any, future trends or initiatives do you see as having a positive impact on your company’s Corporate Affairs / Communications group?

SAMPLE KEY FINDINGS

• Corporate Affairs Structure:

• Corporate Affairs groups commonly use a decentralized structure organized by geography, product, or therapy areas.
• Leadership of the group rests at the Vice President level or above.

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