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25DB




Products & Services Business Communications External Communication Excellence

Identifying Superior Corporate Affairs / Corporate Communications Capabilities

ID: 5498


Features:

3 Info Graphics

18 Data Graphics

530+ Metrics

5 Narratives


Pages/Slides: 31


Published: 2018


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Identifying Superior Corporate Affairs / Corporate Communications Capabilities”


STUDY OVERVIEW


A robust Corporate Affairs function plays an integral role in building a biopharmaceutical company’s reputation and brand, as well as developing strong corporate relationships with key external stakeholders. Therefore, to drive corporate success, it is necessary to optimize the structure, budget, staffing, and role of the Corporate Affairs function.


Best Practices, LLC undertook benchmarking research to probe Corporate Affairs capabilities, structures, outsourcing, budgets, effectiveness and success metrics for internal and external activities. Also, the study highlights the future trends that may have a positive impact on an organization’s Corporate Affairs / Communications group.

KEY TOPICS

  • Corporate Affairs Mission Statements
  • Corporate Affairs Activities
  • Corporate Affairs Capabilities
  • Corporate Affairs Staff and Structure
  • Future Trends Impacting Corporate Affairs

KEY METRICS

  • What activities is your Corporate Affairs / Communication function involve in?
  • How would you compare your company’s performance relative to your competition in each of the listed areas?
  • How would you compare your company’s Corporate Brand and Reputation Management, Staff Engagement / Communication, Internal Leadership, Product & Brand Communication, External Corporate Communication, Traditional Media Relations, and Digital Communications & Social Media performance relative to your competition in each of the listed areas?
  • What percentage of your Corporate Affairs / Communications function work is delivered through outsourced vendors?
  • Please estimate the percentage of total headcount (All FTEs and Contractors) allocated to Corporate Affairs / Communications capabilities
  • Which, if any, future trends or initiatives do you see as having a positive impact on your company’s Corporate Affairs / Communications group?

SAMPLE KEY FINDINGS

  • Corporate Affairs Structure:
    • Corporate Affairs groups commonly use a decentralized structure organized by geography, product, or therapy areas.
    • Leadership of the group rests at the Vice President level or above.

METHODOLOGY

Best Practices, LLC engaged 18 leaders from leading biopharmaceutical companies through a benchmarking survey instrument.

Industries Profiled:
Biotech; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Medical Device; Health Care; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Amgen; Bayer; GlaxoSmithKline ; Johnson & Johnson; Lilly; Lundbeck; Merck; Novartis; Novozymes; Otsuka; Sanofi; Shire; Spark Therapeutics; Takeda Pharmaceuticals; Tesaro; Teva; UCB Pharma


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.