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Field-based medical teams play an important role in meeting the growing information needs of various external stakeholders and developing effective thought leader relationships. To maximize the impact of field-based medical teams in high-potential global markets, it is important to increase their productivity levels by optimizing the time allocation on key activities, and the frequency and effectiveness of thought leader interactions.
Best Practices, LLC conducted this study to help inform field-based medical and other leadership teams about the region-specific strategies and tactics employed by other organizations. This study delivers benchmarks around key MSL/field-based medical team operational areas such as: productivity measures, efficiency (time spent on key external and internal activities), frequency of thought leader interactions by tier, effective communication channels, and the tactics and tools for leveraging field insights across the organization.
This research provides data in several segments: All Participants (Total Benchmark Class); Global (Outside US); North America Responses; Europe Responses; and JAPAC Responses.
Best Practices, LLC engaged 55 medical affairs and field-based medical team leaders from a total of 36 top pharma and biotech organizations through a benchmarking survey. Six deep-dive interviews were also conducted. To offer clear understanding of field medical trends across major markets, benchmark data is segmented by: Total Benchmark Class (N=69); Global Market Segment, excluding U.S. (N=38); North America Market Segment (N=31); Europe (EU5) Market Segment (N=24); and JAPAC Market Segment (N=5).