Improving Medical Affairs Booth Impact at CNS Congresses: Information Availability and Poster/Investigator Receptions

To explore best practices in content sharing at CNS congresses, Best Practices, LLC conducted a benchmarking study focused on optimizing information availability, digital engagement tools, and display strategies. This study also examines the effectiveness of poster presentations and investigator events in driving meaningful interactions with HCPs, offering insights into how organizations can maximize their presence at CNS-focused medical congresses.

KEY TOPICS

• Optimizing Medical Affairs Booth Content for CNS Congresses
• Best Practices for Display Methods in CNS-Focused Booths
• Regional Variations in Content Strategy for US, EU, and Global CNS Congresses
• Enhancing Poster/Investigator Events for Greater Engagement

• Most-used booth content types at CNS congresses by display method
• Booth display formats and CNS-specific content sharing practices
• Types of content available at virtual CNS booths
• Interactive elements that best engage HCPs at CNS events
• Differentiation of booth content for CNS audiences in US, EU, APAC, and other regions
• Poster/investigator events hosted at CNS congresses and content types used
• Reuse and age of CNS poster content at receptions
• Attendance limitations for poster/investigator receptions in CNS congresses

• CNS Booth Content and Display: Interactive media channels, videos and websites are being shared at booths to educate on complex mechanism of action and disease information.

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