Improving Medical Affairs Booth Impact at CNS Congresses: Performance Measurement and Innovative MSL Content

• Metrics and KPIs for Measuring Medical Booth Success at CNS Events
• Best Practices and Common Pitfalls in CNS Booth Content Display
• Innovative MSL Content Strategies to Support Scientific Exchange at CNS Congresses

• Key strategies to capture audience attention at CNS medical booths
• Metrics used to assess booth content success in CNS congresses
• Comparison of most valuable vs. most used CNS booth content performance metrics
• Channels for sharing posters and booth content with CNS congress attendees
• Permissions for distributing CNS booth materials via email
• CNS-specific MSL content sharing methods and field usage
• Innovative materials used by MSLs in the field and sharing methods (proactive vs. reactive)
• Adoption and sharing of innovative MSL materials in CNS
• CNS booth content shared by MSLs
• Use of CNS-focused poster books by MSLs in the field
• MSL-hosted CNS receptions and attendee eligibility

• MSL Utilization of Poster Books in the Field: On average, MSLs can present the same poster book(s) for 5-6 months, with some exceptions on a case-by-case basis or where local regulations state otherwise.

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