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» Products & Services » » Medical Affairs » Medical Communication

Improving Medical Affairs Booth Impact at Oncology Congresses: Information Availability and Poster/Investigator Receptions

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ID: 5867

Features:

11 Info Graphics

11 Data Graphics

230+ Metrics

12 Narratives

Pages/Slides: 28

Published: 2025

Delivery Format: Online PDF Document

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Improving Medical Affairs Booth Impact at Oncology Congresses: Information Availability and Poster/Investigator Receptions”

STUDY OVERVIEW

At oncology congresses, where groundbreaking research and clinical advancements are showcased, ensuring timely and effective access to scientific information is essential. Medical Affairs teams must balance the need for comprehensive data sharing with compliance requirements while optimizing booth displays to foster engagement with oncologists and other HCPs.

Best Practices, LLC conducted this benchmarking study to assess how leading organizations manage information availability and optimize poster and investigator receptions at oncology congresses. The study provides insights into best practices for structuring scientific content, leveraging digital tools for enhanced interaction, and facilitating meaningful scientific exchanges with key oncology stakeholders.

KEY TOPICS

  • Optimizing Medical Affairs Booth Content for Oncology Congresses
  • Best Practices for Display Methods in Oncology-Focused Booths
  • Regional Variations in Content Strategy for US, EU, and Global Oncology Congresses
  • Enhancing Poster/Investigator Events for Greater Engagement

KEY METRICS

  • Leading oncology content types by booth display method
  • Display formats and content sharing practices for oncology congresses
  • Oncology virtual booth content formats and availability
  • Interactive booth elements that enhance HCP learning in oncology
  • Regional differences in oncology booth content (US, EU, APAC, and other regions)
  • Poster/investigator events hosted at oncology congresses and types of content used
  • Reuse and shelf-life of poster content at oncology receptions
  • Attendance restrictions for oncology-specific poster/investigator receptions

SAMPLE KEY FINDINGS

  • Reception Attendance is Often Restricted: Oncology organizations require invitations or prior registration to attend poster receptions.

METHODOLOGY

Practices, LLC collaborated with 20 leaders in Medical Communications and Scientific Publications from 17 biopharma companies for this comprehensive study. While the overall research provides broad industry insights, the oncology-specific analysis is based on data from 7 biopharma companies actively involved in oncology congresses. The research employed a quantitative survey as the primary method of data collection, enriched with qualitative insights to highlight industry-leading strategies and emerging trends.

Industries Profiled:
Biotech; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Medical Device; Biopharmaceutical; Health Care


Companies Profiled:
Amgen; Astellas; Bayer; Chiesi Global Rare Diseases; EMD Serono; Ipsen; Incyte; Morphic Therapeutic; Novartis; OPEN Health; Protagonist Therapeutics; Purdue Pharma; Regeneron; Takeda Pharmaceuticals; Teva Pharmaceuticals; Vertex Pharmaceuticals; Xenon Pharmaceuticals

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

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