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Private and public payers have a major influence on the biopharmaceutical industry - a large percentage of pharma's top line revenues flow from payers. As the influence of payers continues to increase it has become important for organizations to better understand not only vital contracting and formulary research activities but also what drives decision-making among national, regional and government payers.
Best Practices, LLC conducted this research to help companies identify what market research approaches are most effective for understanding payer contracting research activities & timing as well as formulary research activities & timing to gauge payer perspectives. The study also presents insights around what drives national, regional and government payer decisions.
Pricing and Contracting Research Begins at Phase 2 or Earlier for Some:
The research employed a data gathering approach that reaps quantitative & qualitative data from 38 payer research leaders. More than half of the participants represent pharma or biotech companies, and another quarter come from medical device companies. Five selected participants were interviewed to add qualitative depth to the study.
Pharmaceutical; Health Care; Insurance; Medical Device; Market Research; Diagnostic; Education; Consumer Products; Communications; Consulting
Abbott Diabetes Care; Abbott Nutrition; AstraZeneca Neuroscience; CDMI; Biomet; Baxter BioScience; GSW; Joerns Healthcare; Indi; Mako Surgical Corp.; Masimo; Walgreens; Medtronic CRDM; Medtronic Neuromodulation; Hobart Innovations; Health Interactions; Xcenda