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The influence of public and private payers has increased dramatically and, consequently, a large percentage of pharma's top line revenues now flow from payers. Likewise, groups such as Accountable Care Organizations and Integrated Delivery Networks - while still relatively new - also are important to the biopharmaceutical industry because they affect the cost and utilization of prescriptions for large groups of patients.
Best Practices, LLC conducted this research to help organizations understand the drivers and decision-making of ACOs and IDNS. This study also highlights how companies are communicating and coordinating payer research efforts; how they are adjusting in a world increasingly focused on health outcomes and how companies' payer market research groups are using structure, roles and resources to meet payer market research needs.
The research employed a data gathering approach that reaps quantitative & qualitative data from 38 payer research leaders. More than half of the participants represent pharma or biotech companies, and another quarter come from medical device companies. Five selected participants were interviewed to add qualitative depth to the study.
Pharmaceutical; Health Care; Insurance; Medical Device; Market Research; Diagnostic; Education; Consumer Products; Communications; Consulting
Abbott Diabetes Care; Abbott Nutrition; AstraZeneca Neuroscience; CDMI; Biomet; Baxter BioScience; GSW; Joerns Healthcare; Indi; Mako Surgical Corp.; Masimo; Walgreens; Medtronic CRDM; Medtronic Neuromodulation; Hobart Innovations; Health Interactions; Xcenda