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The payer sector - both private and public - has become critical to the success of the biopharmaceutical industry. A large percentage of pharma's top line revenues flow from payers. As the influence of payers continues to increase it has become important for organizations to understand not only the different payer segments but also what drives payer decision-making.
Best Practices, LLC conducted this research to help companies identify what market research approaches are most effective and innovative for understanding payer needs and decision-making. This study also examines what research techniques work best during all product lifecycle stages to ensure access for therapies through national, regional and government payers and through Accountable Care Organizations and Integrated Health Delivery Networks.
Payer Landscape Research Is Well Used and Highly Valued:
The research employed a data gathering approach that reaps quantitative & qualitative data from 38 payer research leaders. More than half of the participants represent pharma or biotech companies, and another quarter come from medical device companies. Five selected participants were interviewed to add qualitative depth to the study.
Pharmaceutical; Health Care; Insurance; Medical Device; Market Research; Diagnostic; Education; Consumer Products; Communications; Consulting
Abbott Diabetes Care; Abbott Nutrition; AstraZeneca Neuroscience; CDMI; Biomet; Baxter BioScience; GSW; Joerns Healthcare; Indi; Mako Surgical Corp.; Masimo; Walgreens; Medtronic CRDM; Medtronic Neuromodulation; Hobart Innovations; Health Interactions; Xcenda