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Best Practice Database
Marketing Management » Marketing Strategy
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Best Practices, LLC conducted this research to identify how companies structure, staff and organize to find, use and quickly incorporate innovative practices to improve marketing across these customer groups. The results provided in this report include key benchmark metrics and lessons learned that biopharmaceutical marketing executives can utilize to enhance and optimize their current activities in innovative customer marketing.
The benchmark class includes 35 representatives from 25 leading biopharmaceutical companies. In addition, 6 deep-dive executive interviews were conducted with selected participants to provide qualitative and quantitative insights.
Key topics include:
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.