Why do some pharmaceutical brands fail and others succeed? This 51-slide presentation identifies the specific factors that drive some brands such as Celebrex and Lipitor to the top of their therapeutic classes and also describes how they retain their #1 positions.
With this knowledge, marketing teams can empower themselves to shape the destiny of a brand with the knowledge of what activities and skills truly make a difference in the journey to market leader. They can drive brands—regardless of their clinical differentiation—to the levels of proven winners! Find out from 82% in the benchmark class that currently are leaders in the marketplace what activities, capabilities and resources propelled them ahead of their peers. Talking points or companion notes -- a unique feature of this presentation -- elaborate on each slide's findings.
This document was created from a Best Practices, LLC's Research and Consulting project for a client. Best Practices, LLC surveyed 14 companies and interviewed six executives with titles that include vice president, directors of marketing, sales manager and product/brand manager to capture their perspectives on what made their brands a hit.