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Best Practice Database
New Product Development » New Product Planning
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Medical Affairs activities such as advisory boards and thought leader identification and management are important aspects of the NPP function. This Best Practices, LLC's benchmarking study presents an overview of the NPP role in the new product development process and the timing of key NPP activities throughout the development cycle. In addition, this study provides a detailed examination of the timing and value of Medical Affairs activities. Executives and managers can use this study to inform and shape their thinking around the challenges of Medical Affairs activities for new product development.
Research was conducted through survey and interviews of 27 New Product Planning leaders from 25 different companies across the globe contributed data. Additionally, In-depth interviews were conducted with leaders from 13 of the participating companies.
Key topics include: