To survive in a competitive marketplace, organizations need effective internal communication practices to ensure that critical leadership messages around products, strategy and goals are successfully conveyed to employees. In many companies, middle management acts as the communication bridge between corporate leadership and employees.
Unfortunately, middle management can also act as a communication barrier or bottleneck that inhibits effective internal communications. Best Practices, LLC conducted this research to spotlight winning approaches, tools, and technologies that help leadership effectively communicate to and through middle management. Specifically, this study measures the effectiveness of different communication message types, channels used, and sending frequencies. It also addresses the role of communication skills in hiring, evaluating and training middle managers.