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As the pharmaceutical industry has grappled with a changing marketplace marked by transparency requirements and restricted access, pharma leaders have recognized one way to successfully navigate this new landscape is to effectively establish and maintain relationships with thought leaders.
Paramount to this effort is having in place internal policies and practices that are focused on effectively managing these critical relationships. To help medical affairs leaders better understand how the industry is adjusting its approach to organizing, staffing and managing thought leader relationships, Best Practices, LLC conducted a benchmark study built to address these issues.
The study provides insights and benchmarks that illustrate how leading pharma and biotech companies organize their thought leader management as well as the activities essential to building and maintaining effective relationships. In addition, the study examines resource levels for thought leader management groups and strategies to improve internal communication and coordination of thought leader information exchange.
This study will inform medical affairs leaders on current trends and practices on these issues. Data in this study is presented in segments by company size and global vs. US only.
Thirty-one survey responses from Medical Affairs leaders at 27 biopharmaceutical companies. This report captures insights on Large , Mid-Size and Small companies segments as well as on companies from Global and US-only regions.
Biopharmaceutical; Biotech; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Medical Device; Chemical; Health Care; Clinical Research; Laboratories
Alkermes; Allergan; Baxalta; Bayer; Celldex Therapeutics; CSL Behring; Genentech; Genzyme; GW Pharmaceuticals; Indivior; Jazz Pharmaceuticals; Mesoblast; Neurocrine Biosciences; Norgine; Novo Nordisk; Perrigo Company; Pfizer; ProStrakan; Sanofi; Santen; Shire; Stallergenes; Sunovion; Teva Pharmaceutical Industries Ltd; Theravance; Tris Pharma; UCB Pharma