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» Products & Services » » Medical Affairs » Medical Science Liaison

The iPad and MSLs: Training, Content Delivery and CRM Integration

ID: 5292


Features:

12 Info Graphics

16 Data Graphics

72 Metrics

1 Narratives


Pages/Slides: 35


Published: 2014


Delivery Format: Online PDF Document


 

License Options:

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "The iPad and MSLs: Training, Content Delivery and CRM Integration"

STUDY BACKGROUND

The iPad - with its wide-ranging capabilities - has become a valuable asset for enhancing Medical Science Liaisons' interactions with thought leaders. In addition to allowing MSLs to run educational animations, iPads serve as an excellent way to manage interactions with KOLs across multiple geographic locations and therapeutic areas.


Best Practices, LLC conducted this study to help biopharmaceutical companies better understand the benefits and challenges that come with MSLs utilizing iPads in the field. In particular, this study examines how pharma companies approach the training, content delivery and CRM integration associated with MSLs' use of iPads. This study will inform MSL group leaders regarding key operational aspects of iPad use among MSL teams.


KEY TOPICS

  • Training
  • Content Delivery
  • CRM Integration

SAMPLE KEY METRICS
  • Current state of iPad utilization by MSL teams
  • If MSLs use multiple devices, are there plans to streamline to one device in the future
  • Type of tablet device deployed to MSL teams
  • Department that implements and trains in the use of iPads by MSLs
  • Type of training used when new tablets are deployed
  • Length of training programs
  • Training formats used to educate staff
  • Group responsible for integrating iPads into existing computer networks
  • MSL activities involving use of iPads
  • Barriers to access and/or utilization of iPads
  • Are CRM apps installed on iPads used in the field
  • Are MSL teams integrated with CRM system

SAMPLE KEY FINDING
  • Content Management Strategy: Companies should develop a content management strategy prior to device deployment. About 50% of respondents faced barriers related to content development and availability after roll-out to MSLs.

STUDY METHODOLOGY

Best Practices, LLC engaged 25
Medical Affairs leaders at 18 companies through a benchmarking survey instrument. All participants share leadership and oversight of  Medical Science Liaison (MSL) groups at their companies

Industries Profiled:
Pharmaceutical; Health Care; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Manufacturing


Companies Profiled:
Abbvie; Abbott Animal Health; Amgen; Acordia; Biogen Idec; Algeta; Boehringer Ingelheim; Medunik; Gilead Sciences; Jazz Pharmaceuticals; Shire; Sanofi; Cubist Pharmaceuticals; ViiV Healthcare; Mallinckrodt; United Therapeutics; LEO Pharma; Kadmon Pharmaceuticals


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.