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25DB




Products & Services Sales Leadership Sales Training

iPad Utilization in Pharma: Top Challenges and Success Factors for Sales and Managed Markets Teams

ID: 5300


Features:

21 Info Graphics

4 Data Graphics

50+ Metrics

3 Narratives


Pages/Slides: 32


Published: 2014


Delivery Format: Online PDF Document


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "iPad Utilization in Pharma: Top Challenges and Success Factors for Sales and Managed Markets Teams"


STUDY OVERVIEW

Given the expanding role of technology and the increased usage of iPads by Sales and Managed Markets teams, it's critical for organizations to measure the effectiveness of these new devices and to ensure they are creating value for both the customer groups and the internal teams. Best Practices, LLC undertook this research to investigate the best practices and challenges encountered by Sales and Managed Market teams when deploying iPads/Androids.

The research is focused on valuable insights surrounding key challenges, lessons learned, and best practices when deploying iPads or Android-Based tablets to sales or managed markets organizations. Executives can use this study to better evaluate their iPad tactics and strategies with sales and managed markets teams.


KEY TOPICS

  • iPad Deployment Challenges
  • iPad Deployment Best Practices

SAMPLE KEY METRICS
  • Top challenges encountered when deploying iPad/Android devices
  • Top best practices to making iPad/Android deployment a successful investment

SAMPLE KEY FINDING
  • Training Key Factor for Success: Training is absolutely critical in deploying devices such as the iPad. Right training will make reps or account managers comfortable with technology prompting them to use the device actively.

METHODOLOGY

The research is based on the insights of 59 leaders from 40 companies; all participants share leadership and oversight of Sales, Training, and Commercial groups at their healthcare organizations. Best Practices, LLC analysts also conducted deep-dive interviews with innovative companies to provide qualitative insights and "lessons learned" observations.

Industries Profiled:
Pharmaceutical; Biotech; Medical Device; Academic; Health Care; Manufacturing; Consumer Products; Diagnostic; Electronics; Biopharmaceutical; Clinical Research; Laboratories; Science; Research; Telecommunications; Professional Services; Energy; Chemical


Companies Profiled:
Janssen; Insorb; Boehringer Ingelheim; Rimedio; Abbott Nutrition; Lung LLC; Bayer; Allergan; Biocon; Amgen; Sanofi Pasteur; Panasonic; LEO Pharma; Novo Nordisk; Almirall; Biogen Idec; Sanofi; Lupin; UCB Pharma; cipla; Salix Pharmaceutical; Sunovion; Edward Lifesciences; Johnson & Johnson; LifeScan; Covance; GlaxoSmithKline ; AstraZeneca; Mylan; Baxter International; Siemens; Shire; Genzyme; Takeda Pharmaceuticals; Astellas; Zydus Cadila; Abbvie; Genentech; Alexion Pharmaceuticals


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.