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Best Practice Database
Sales and Marketing » Strategic Alliances » Identifying and Selecting Partners » Strategic Fit
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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
The ability of two companies to integrate themselves into a working alliance ultimately drives the success of a co-promotion effort. This is especially true in the pharmaceutical industry, where companies are inherently very competitive. By gaining greater understanding of the critical success factors of co-promotions, pharmaceutical companies can work towards beneficial long-term relationships with partners. This three-page document details how pharmaceutical companies can develop and improve their own co-promotion system, increasing both strategic and tactical returns, including increased sales.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.