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Best Practice Database
Product Launch » Product Launch Excellence
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With many promising therapies in development across multiple therapeutic areas, the biopharmaceutical launch paradigm is getting increasingly crowded. While new innovations often target previously underserved patient populations, a great portion of the industry pipeline is filled with assets targeting indications that are increasingly competitive.
Launching a new biopharma product successfully in such a competitive and complex environment requires an effective strategy that successfully leverages advantages and a tactical execution that averts pitfalls.
Best Practices, LLC undertook this benchmarking research to help biopharma leaders avert launch risks and capitalize on key launch strengths across a number of dimensions and stakeholders.
This study captures benchmarks and insights around launch success factors, positioning and differentiation factors, launch resource allocation, efficacy and safety dimensions, risk factors, and common launch pitfalls.
Superior competitive efficacy, halting disease progression, and supporting unmet needs are the most valuable efficacy traits for influencing the market at launch.
Best Practices, LLC engaged 31 launch leaders from 27 companies in this research through a benchmarking survey instrument and interviews.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.