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Best Practice Database
Product Launch » Product Launch Excellence
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
While myriad issues affect a pharmaceutical new product launch, it's recognized that thought leaders and other key stakeholders like physicians, payers and patients play a critical role in how a product fares in the marketplace.
Consequently, organizations are incorporating stakeholder education and engagement tactics into their pre-launch and launch plans.
Best Practices, LLC undertook this benchmarking research to help biopharma leaders avoid launch risks and capitalize on key launch success factors across a number of dimensions and stakeholders.
The study captures benchmarks and insights around launch success factors, differentiation factors with stakeholders, effective thought leader engagement and education for market entry, risk factors, and common launch pitfalls.
Best Practices, LLC engaged 31 launch leaders from 27 companies in this research through a benchmarking survey instrument and interviews.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.