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Products & Services Sales and Marketing Marketing Management Professional and Patient Advocacy Relations

Leveraging Oncology Websites to Build Customer Engagement

DB Image

ID: 4742


Features:

Metrics, Graphics


Pages/Slides: 82


Published: Pre-2014


Delivery Format: Online PDF Document


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • SPECIAL OFFER
With easy access to information on the Internet, more people than ever are taking the responsibility of researching their own disease treatment options -- especially with such life-threatening illnesses as cancer. The Internet is a valuable tool that pharmaceutical companies can use to help market their oncology drugs, inform their customers and retain their customer loyalty. This informative 82-slide presentation looks at the global trends and best practices in effectively using web sites to market oncology products to patients, oncologists and key opinion leaders. The findings in this document help pharmaceutical or biotech companies address how these companies successfully use web sites to market their products.

Industries Profiled:
Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Health Care; Chemical


Companies Profiled:
Bayer; CTI Molecular Imaging; Myriad; Abbott; Schering-Plough; Genentech; Roche


Study Snapshot

This research was conducted on behalf of a Research and Advisory Services (RAS) member. Nine executives from eight pharmaceutical and biotech companies participated in this research. Additional research was conducted by examining and analyzing the web sites of top-selling oncology products such as Gleevec, Procrit, Taxol and many others.

Key topics include:
  • Types of information and services offered to patients, oncologists and key opinion leaders
  • Perception of value among key audiences
  • Barriers to online activities
  • Measurement of activities

Sample Key Finding

Employ oncology web sites as a platform to better serve oncologists and patients by providing clinical trial resources that both inform and help recruit potential investigators and patients.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.