Leveraging Outcomes Data – Launch Investment and Technology in Health Economics & Outcomes Research in Oncology Products

STUDY OVERVIEW

Demonstrating an oncology drug’s value proposition and its potential in real-world practice will maximize business and clinical success. The Health Economics Outcomes Research function is a key player in generating value-oriented outcomes data, but it needs to effectively communicate outcomes data to external and internal stakeholders. Likewise, organizations need to invest in HEOR activities before and during clinical development to maximize launch success.

This study shows when organizations with oncology products are investing in HEOR activities during development to best support launch and what technology/tools best communicate outcomes information to internal and external stakeholders.

Segmentation based on two areas: Geographic responsibility and HEOR reporting structure

KEY TOPICS

• Executive Summary: Methodology, Participants, & Key Findings
• Launch Investment for HEOR Activities
• Technology and Tools
  

I. Launch Investment for HEOR Activities

• Point at which investment is started and point at which maximum investment is reached in the listed HEOR activities to develop value assessments for new therapies
• Point at which investment is started and point at which maximum investment is reached in the listed HEOR activities to develop value assessments for new therapies - Market Access
• Point at which investment is started and point at which maximum investment is reached in the listed HEOR activities to develop value assessments for new therapies - Medical Affairs
• Launch investment timeline in HEOR activities - Large companies
• Launch investment timeline in HEOR activities - small/mid-sized companies

• Effective technologies for field communication
• Highly effective technologies for field communication – Global vs. U.S.; Market Access vs. Medical Affairs
• Frequency of technology update
• Frequency of updating effective technologies to enable field communication tools
• Tools used by HEOR group to showcase value/ communicate with payers

• Technology: Utilize value dossiers to directly support the positioning of new drugs and communicate drug value.
  

Conducted an operational HEOR benchmark analysis engaging 27 HEOR leaders working across 19 top life-science companies. Report segments included geographic responsibility and functional reporting structure.

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