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Best Practice Database
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Demonstrating an oncology drug’s value proposition and its potential in real-world practice will maximize business and clinical success. The Health Economics Outcomes Research function is a key player in generating value-oriented outcomes data, but it needs to effectively communicate outcomes data to external and internal stakeholders. Likewise, organizations need to invest in HEOR activities before and during clinical development to maximize launch success.
This study shows when organizations with oncology products are investing in HEOR activities during development to best support launch and what technology/tools best communicate outcomes information to internal and external stakeholders.
Segmentation based on two areas: Geographic responsibility and HEOR reporting structure
I. Launch Investment for HEOR Activities
Conducted an operational HEOR benchmark analysis engaging 27 HEOR leaders working across 19 top life-science companies. Report segments included geographic responsibility and functional reporting structure.
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