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25DB




Products & Services Brand Management and Product Leadership Branding and Identity

Leveraging Sales and Marketing for Effective Pharmaceutical Brand Management

DB Image

ID: 4485


Features:

Metrics, Graphics, Summary Matrix


Pages/Slides: 66


Published: Pre-2014


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

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Leading pharmaceutical companies have developed strategies over the last several years on how to distinguish their brands in highly competitive therapeutic markets. This 66-slide presentation includes insights from veteran brand marketing and sales executives who represent 20 brands at 12 leading drug companies. These insights provide an excellent benchmark against which companies can compare their field force promotion activities, marketing strategies and tactics, and levels of promotional resource support to that of other companies. Metrics and key topics include: size of detailing sales force; frequency and reach of detailing; tactics for targeting specialists and key opinion leaders; keys to physician access; annual sampling spend; number, type and spend for meetings; ensuring quality meetings; case study on U.S. ARB market; thought leader management; MCO access strategies; continuous product innovation; and value of comparative drug studies. This research originated from a Best Practices, LLC consulting project.

Industries Profiled:
Pharmaceutical; Health Care; Diagnostic; Biotech; Manufacturing; Consumer Products; Medical Device


Companies Profiled:
Merck; Bristol-Myers Squibb; CWC; Abbott; Eli Lilly; Amgen; Bayer; Boehringer-Ingelheim; Pfizer; Sanofi-Synthelabo Inc.; Sankyo; Ortho Biotech

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Table of Contents

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Participating Companies

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If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.