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» Products & Services » » Brand Management and Product Leadership » Branding and Identity

Leveraging Sales and Marketing for Effective Pharmaceutical Brand Management

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ID: 4485

Features:

Metrics, Graphics, Summary Matrix

Pages/Slides: 66

Published: Pre-2019

Delivery Format: Online PDF Document

 

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  • STUDY OVERVIEW
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Leading pharmaceutical companies have developed strategies over the last several years on how to distinguish their brands in highly competitive therapeutic markets. This 66-slide presentation includes insights from veteran brand marketing and sales executives who represent 20 brands at 12 leading drug companies. These insights provide an excellent benchmark against which companies can compare their field force promotion activities, marketing strategies and tactics, and levels of promotional resource support to that of other companies. Metrics and key topics include: size of detailing sales force; frequency and reach of detailing; tactics for targeting specialists and key opinion leaders; keys to physician access; annual sampling spend; number, type and spend for meetings; ensuring quality meetings; case study on U.S. ARB market; thought leader management; MCO access strategies; continuous product innovation; and value of comparative drug studies. This research originated from a Best Practices, LLC consulting project.

Industries Profiled:
Pharmaceutical; Health Care; Diagnostic; Biotech; Manufacturing; Consumer Products; Medical Device


Companies Profiled:
Merck; Bristol-Myers Squibb; CWC; Abbott; Eli Lilly; Amgen; Bayer; Boehringer-Ingelheim; Pfizer; Sanofi-Synthelabo Inc.; Sankyo; Ortho Biotech

Browse Selected Pages
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Table of Contents
Sample Page 1

Participating Companies
Sample Page 2

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