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Products & Services Product Launch Product Launch Excellence

Managing Hostile Stakeholders During the Launch of a Breakthrough New Medicine: Leadership and Communication Best Practices

ID: 5700


Features:

28 Info Graphics

19 Narratives


Pages/Slides: 35


Published: 2021


Delivery Format: Online PDF Document


 

License Options:


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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Managing Hostile Stakeholders During the Launch of a Breakthrough New Medicine: Leadership and Communication Best Practices”

STUDY OVERVIEW

Pharma launch leaders often walk a tight rope when launching a novel breakthrough medicine. While they need to perfectly time the various launch activities to reach the drug’s full market potential, they cannot afford to ignore the likelihood of hostile responses from key stakeholder groups in case of an associated stigma or controversy around the condition or product.

Forward-looking pharma companies are not only developing fast response and early warning systems but are also establishing leadership involvement and communication guidelines to tactfully engage key stakeholder groups that may be hostile.

Best Practices, LLC engaged senior launch leadership from pharma companies and conducted extensive secondary research to identify effective strategies for managing hostile stakeholders during the launch of a breakthrough new medicine.

This study probes key aspects including: leadership involvement to ensure transparency and signal value accorded to the stakeholder; enabling rapid response to hostile issues; and communication practices that help prevent issues and soften hostile reaction.

KEY TOPICS

  • Leadership Best Practices
  • Developing Fast Response and Early Warning Systems
  • Communication Practices that Help Prevent Issues and Soften Hostile Voices

SAMPLE KEY FINDINGS

  • Fast-Response Structures: Pre-set roles, responsibilities, hierarchy, assignments, and procedures enable rapid response to hostile actions or issues.
  • Signal Respect: Senior leadership involvement signals the value you accord to the advocacy partner – even when they are opposed to your product.

METHODOLOGY

Best Practices, LLC engaged front-line executives at 11 companies across 9 therapeutic areas to conduct this analysis on hostile stakeholder management. Extensive secondary research was also conducted to identify industry best practices.

Industries Profiled:
Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Health Care


Companies Profiled:
Bayer; Boehringer Ingelheim; Eli Lilly and Company; Gilead Sciences; GlaxoSmithKline ; Johnson & Johnson; Merck; Pfizer; Roche; Sprout Pharmaceuticals

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.