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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Market research groups typically rely on both tracking research and insight research projects to inform brand and functional leaders within their organization. Different functional groups within biopharmaceutical companies utilize these research approaches to guide their strategies for increasing top-line growth as well as market position.
Best Practices, LLC conducted this benchmarking study to give leaders in the market research function insight into the practices, mix, staffing, and activity levels needed for Market Research to consistently provide valuable, forward-looking insights into the business. Specifically, this study examines the optimal mix of insight to tracking research, the allocation of budget and staffing resources for different types of projects and the management and prioritization of ad-hoc versus planned research assignments.
Market research leaders from 14 global pharmaceutical and medical device organizations participated in this benchmark field study and survey analysis.
Pharmaceutical; Biopharmaceutical; Biotech; Manufacturing; Medical Device; Health Care; Clinical Research; Laboratories; Consumer Products; Diagnostic
Purdue Pharma; LFB; Cochlear; Alkernes; Sanofi; actavis; Genzyme; Pfizer; Abbvie; Phillips; Amgen; Teva Pharmaceutical Industries Ltd; Bayer Healthcare