1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
656B57CFE18135F2C85257C9F0072FA26
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/db-market-research-excellence-staff-selection-&-training-customer-engagement-and-research-pitfalls?opendocument
18
19opendocument
2054.82.99.169
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




» Products & Services » » Market Research, Analytics and Forecasting » Process Excellence and Productivity Management

Market Research Excellence: Staff Selection & Training, Customer Engagement and Research Pitfalls

ID: 5299


Features:

5 Info Graphics

19 Data Graphics

130+ Metrics


Pages/Slides: 27


Published: 2014


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 


  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Market Research Excellence: Staff Selection & Training, Customer Engagement and Research Pitfalls"

STUDY OVERVIEW

Market research groups within the biopharmaceutical sector serve an array of internal customers. Through insights-driven and tracking research projects they arm brand teams, marketing colleagues and sales groups with information that helps these functions grow the company. To ensure market research groups meet their many obligations, leaders need to ensure they effectively train market research staff, understand internal clients' needs, and recognize the weaknesses of different research types.


Best Practices, LLC conducted this benchmarking study to explore the ideal market research training, communication and service levels that will best serve internal customers. The study includes an assessment of pitfalls for presenting tracking and insight research, training approaches for market research staff and effective ways to communicate with internal clients to ensure value of research is conveyed.

KEY TOPICS

  • Understanding stress points by research type
  • Market research staff selection and training
  • Improving market research credibility and customer engagement
  • Eliminating redundant and lower value research

KEY METRICS
  • Frequent criticisms of tracking research
  • Criticisms of insight-driven research projects
  • Importance rating of staff selection & hiring factors
  • Most valuable training for strengthening market research team's tracking research capabilities
  • Most valuable training for strengthening market research team's insights-driven research capabilities
  • Importance rating for winning trust and credibility among internal clients
  • Frequency of interactions (by type) between market research and internal customers
  • Does market research differentiate internal research levels between brands? If so, what are the differentiating factors?
SAMPLE KEY FINDING

Engage With Customers Directly & Frequently To Earn Trust: Market research staff will be handicapped from advocating and designing valuable projects if they don’t understand customer needs, engage frequently and directly with internal customers and master the business and therapeutic issues relevant for each brand. Increased investment in market research comes from improving trust from internal customers.

METHODOLOGY

Market research leaders from 14 global pharmaceutical and medical device organizations participated in this  benchmark field study and survey analysis. 

Industries Profiled:
Pharmaceutical; Biopharmaceutical; Biotech; Manufacturing; Medical Device; Health Care; Clinical Research; Laboratories; Consumer Products; Diagnostic


Companies Profiled:
Purdue Pharma; LFB; Cochlear; Alkernes; Sanofi; actavis; Genzyme; Pfizer; Abbvie; Phillips; Amgen; Teva Pharmaceutical Industries Ltd; Bayer Healthcare


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.