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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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Market research groups within the biopharmaceutical sector serve an array of internal customers. Through insights-driven and tracking research projects they arm brand teams, marketing colleagues and sales groups with information that helps these functions grow the company. To ensure market research groups meet their many obligations, leaders need to ensure they effectively train market research staff, understand internal clients' needs, and recognize the weaknesses of different research types.
Best Practices, LLC conducted this benchmarking study to explore the ideal market research training, communication and service levels that will best serve internal customers. The study includes an assessment of pitfalls for presenting tracking and insight research, training approaches for market research staff and effective ways to communicate with internal clients to ensure value of research is conveyed.
Engage With Customers Directly & Frequently To Earn Trust: Market research staff will be handicapped from advocating and designing valuable projects if they don’t understand customer needs, engage frequently and directly with internal customers and master the business and therapeutic issues relevant for each brand. Increased investment in market research comes from improving trust from internal customers.
Market research leaders from 14 global pharmaceutical and medical device organizations participated in this benchmark field study and survey analysis.
Pharmaceutical; Biopharmaceutical; Biotech; Manufacturing; Medical Device; Health Care; Clinical Research; Laboratories; Consumer Products; Diagnostic
Purdue Pharma; LFB; Cochlear; Alkernes; Sanofi; actavis; Genzyme; Pfizer; Abbvie; Phillips; Amgen; Teva Pharmaceutical Industries Ltd; Bayer Healthcare