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The biopharmaceutical industry has witnessed drastic changes in recent years, causing major shifts in how organizations position their treatments and approach market entry. Therefore, it is critical that biopharmaceutical organizations develop effective training and development programs for their marketers to meet the dynamic business needs of the future.
Best Practices, LLC undertook benchmarking research to identify critical marketer training and development approaches at biopharmaceutical companies. In particular, this study probes key skills, competencies, training curriculum and content, common language, role rotations and must-have tools for forging high-impact marketing professionals.
Marketing, commercial, and training and development leaders can use this study to identify and promote the critical skills and experiences needed among marketing personnel to succeed and grow in key roles.
I. Marketer Training Excellence:
Best Practices, LLC engaged 22 executives, directors and managers from 18 leading biopharmaceutical companies through a benchmarking survey instrument. More than 50% of research participants serve at the level of director or above.