Adding Research to Cart...   Please Wait.


If this box remains here for more than 30 seconds, click this link to try again.




Removing Research from Cart...   Please Wait.



Back to top
Best Practices, LLC - Logo
Access. Intelligence. Excellence
Best Practices Live Chat
×

Need help finding anything?

Talk to a Best Practices representative.
Live Chat

  • Cart View Cart   
  • Report Catalog Report Catalog   
  • Newsletter Subscription Newsletter Subscription   
  • Member Login Member Login Down Arrow      
    Database
    Member Home
    RAS
    Member Home
Advanced Search
 
  • Home
  • Products & Services Arrow
       
    • Research and Consulting
      • Areas of Expertise


    • Research and Advisory Services
      • Areas of Expertise
      • Digital Technology Consortium
      • Medical Affairs Consortium
      • White Papers
      • Research Partners
      • Partnership Benefits
      • Contact Us
       
    • Benchmarking Reports
      • Areas of Expertise
      • Report Catalog
      • FAQ

    • Best Practice Database
      • Areas of Expertise
      • New Research
      • Benefits
      • Types Of Research
      • Current Members
      • FAQ
       
    • Excellence Services
      • Area of Services
      • Pharma and Medical Device Quality
      • New Product Planning
      • Medical Affairs
      • Pharmaceutical Launch
      • Market Research
      • Competitive Intelligence






    Research Agenda Help Set Research Agenda
  • Our Expertise Arrow
    • Industries
      • Biotechnology
      • Financial Services
      • Healthcare
      • Medical Device
      • Manufacturing
      • Pharmaceuticals
      • Technology and Communications
    • Functions
      • Brand Management & Product Leadership
      • Competitive & Business Intelligence
      • Customer Service
      • Clinical Operations
      • Human Resources
      • Medical Affairs
      • Managed Care
      • Market Research, Analytics & Forecasting
      • Marketing Management
      • Product Launch
      • Sales
      • Supply Chain

  • About Us Arrow
    • Corporate Overview
      • About Benchmarking
      • Benchmarking Books
      • What is a Best Practice?
      • Research Methodology
    • Our Team
    • Our Clients
      • Testimonials
    • Careers
    • Best Practices Interns
    • Work at Best Practices, LLC
    • Help Set Research Agenda
  • Press Room Arrow
    • Overview
    • Press Releases
    • Speaking Events
    • Media Coverage
    • Receive Research Updates
    • Contact Us
    • Follow Best Practices,LLC
      LinkedIn LinkedIn
      Twitter twitter
      Slideshare slideshare
      youtube youtube
      google + google +
      pinterest pinterest
  • Contact Us Arrow
    • Address/Email/Phone
    • Schedule a Meeting
  • Videos
  • BLOG
Home > Products & Services > Best Practice Database > Human Resources > Employee Training and Development
Print print

Marketer Career Path Excellence Benchmarks: Nurturing Core Marketing Skills & Competencies and Adopting an Experience-Based Development Approach


Features:
 14 Info Graphics
 16 Data Graphics
 200+ Metrics
 5 Narratives
 22 Best Practices


Pages/Slides: 39

Delivery Format: Online PDF Document


Download Free Excerpt


   Request a Quote




DB Image

ID: 5454

Price:  price info
Close
Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

Buy Now

Non-members: Click here to review a complimentary excerpt from “Marketer Career Path Excellence Benchmarks: Nurturing Core Marketing Skills & Competencies and Adopting an Experience-Based Development Approach”

STUDY OVERVIEW

The biopharmaceutical industry has witnessed drastic changes in recent years, causing major shifts in how organizations position their treatments and approach market entry. Therefore, it is critical that biopharmaceutical organizations develop effective training and development programs for their marketers to meet the dynamic business needs of the future.

Best Practices, LLC undertook benchmarking research to identify critical marketer training and development approaches at biopharmaceutical companies. In particular, this study probes key skills, competencies, training curriculum and content, common language, role rotations and must-have tools for forging high-impact marketing professionals.

Marketing, commercial, and training and development leaders can use this study to identify and promote the critical skills and experiences needed among marketing personnel to succeed and grow in key roles.

KEY TOPICS

I. Marketer Training Excellence:

    • Core skills and competencies
    • Training recipients
    • Curriculum sources
    • Program funding, management and maturity

II. Ongoing Marketer Development:
    • Experience-based approaches
    • Role rotations
    • Standard tools and common language

KEY METRICS
  • How would you rate the maturity of your current marketer training and development program?
  • How important is it to train marketers on listed competency areas?
  • How successful has your organization been in using listed sources to build an effective marketing training curriculum?
  • What criteria do you use in selecting employees for participation in ongoing (i.e., post-training) marketing development programs?
  • What marketer job levels are targeted either for initial training and ongoing development programs?
  • In creating a rotation plan, how critical is it to expose marketers to listed business streams, projects and activities to maximize development and forge future leaders?
  • How effective are the listed approaches in developing individual marketer capability and enabling career path growth? (Please rank)

SAMPLE KEY FINDINGS
  • Integrate role rotations to promote development: Role rotations are a critical means of ensuring diverse marketing experiences. Nearly half of companies manage rotations strategically: 24% of companies rotate all marketers to promote growth and development, while another 24% target high-potential marketers for rotation. Currently, 29% of companies do not use any form of role rotation.

METHODOLOGY

Best Practices, LLC engaged 22 executives, directors and managers from 18 leading biopharmaceutical companies through a benchmarking survey instrument. More than 50% of research participants serve at the level of director or above.
  • Benchmark Class

  • Special Offer

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Biopharmaceutical; Manufacturing; Consumer Products; Medical Device; Clinical Research; Laboratories

Companies Profiled:
Abbott; Abbvie; Alcon; Amgen; Basilea Pharmaceutica; Bayer; Boehringer Ingelheim; College of American Pathologists; GlaxoSmithKline ; Lexicon Pharmaceuticals; Lilly; Merck; Novartis; Roche; Sanofi; Seattle Genetics; Sunovion; UCB Pharma

Browse Selected Pages
Click on an image below to see the full PDF version

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call Benjamin Gregory at 919-767-9160 if you have any questions.

Related Research

Benchmarking R&D and Clinical Talent Development Initiatives

Non-members: Click here to review a complimentary excerpt from “Benchmarking R&D and Clinical Talent Development Initiatives” STUDY OVERVIEW Across industries, an organization’s research and develo... (ID 5494)
Companies Profiled: Alcon, Amazon.com, AstraZeneca, Baxter Healthcare, more ...

Price: $2100.00

Marketer Career Path Excellence Benchmarks: Use of Mentors to Fuel Ongoing Growth and Development of High-Impact Healthcare Marketers

Non-members: Click here to review a complimentary excerpt from “Marketer Career Path Excellence Benchmarks: Use of Mentors to Fuel Ongoing Growth and Development of High-Impact Healthcare Marketers” ... (ID 5455)
Companies Profiled: Abbott, Abbvie, Alcon, Amgen, more ...

Price: $1800.00   Free Excerpt Available

Commercial Onboarding Excellence: Program Structure, Elements and Venues

Non-members: Click here to review a complimentary excerpt from "Commercial Onboarding Excellence: Program Structure, Elements and Venues" STUDY OVERVIEW Organizations rely on onboarding programs to ... (ID 5206)
Companies Profiled: Bayer, Bayer Crop Science, Biogen, TSPMG, more ...

Price: $2350.00

Commercial Onboarding Excellence: Key Objectives, Measuring Success and Influencing Retention

Non-members: Click here to review a complimentary excerpt from "Commercial Onboarding Excellence: Key Objectives, Measuring Success and Influencing Retention" STUDY OVERVIEW Organizations rely on eff... (ID 5207)
Companies Profiled: Bayer, Bayer Crop Science, Biogen, TSPMG, more ...

Price: $2400.00

Commercial Onboarding Excellence: Introducing a Company's Technology and its Culture

Non-members: Click here to review a complimentary excerpt from "Commercial Onboarding Excellence: Introducing a Company's Technology and its Culture" STUDY OVERVIEW Onboarding programs are a key tool... (ID 5208)
Companies Profiled: Bayer, Bayer Crop Science, Biogen, TSPMG, more ...

Price: $2250.00

Best Practices for Developing World-Class Engineering Talent: Programs and Innovation

Non-members: Click here to review a complimentary excerpt from "Best Practices for Developing World-Class Engineering Talent: Programs and Innovations" STUDY OVERVIEW In today’s fast changing technol... (ID 5142)
Companies Profiled: AT&T, Dannon, GE Healthcare, Hypertherm, more ...

Price: $3360.00   Free Excerpt Available


 
ACCESS AND INTELLIGENCE FOR ACHIEVING WORLD-CLASS EXCELLENCE
Quick Links  Product RSS Feed
  • Research & Consulting
  • Medical Affairs
  • Human Resources
    Process Improvement
  • Pharmaceutical Product
    Launch and Re-Launch
  • Benchmarking Reports
  • Excellence Services
  • Report Catalog
  • Best Practice Database
  • Medical Affairs
  • Competitive & Business Intelligence
  • Human Resources
  • Research and Advisory Services
  • Medical Affairs Consortium
  • Digital Technology Consortium
  • White Papers
  • Our Expertise
  • Medical Affairs
  • Competitive & Business Intelligence
  • Human Resource Management
  • Brand Management & Product Leadership
  • New Product launch
  • Pharmaceuticals
  • Payment gateway
    Secured by PayPal
    About Us | Careers | Contact Us | Faq | Share Your Suggestion | Sitemap

    Follow Us: 

    linkedin twitter slideshare youtube google + pinterest

    All contents copyright 1998-2020 Best Practices, LLC (919) 403-0251
    Read our Terms and Conditions of Use, Privacy Policy and Copyright Information

    Switch to Mobile version