Marketer Career Path Excellence Benchmarks: Use of Mentors to Fuel Ongoing Growth and Development of High-Impact Healthcare Marketers

STUDY OVERVIEW

KEY TOPICS

• Mentors and advisors

• Developing high-potential marketers and future leaders
• Career path markers and succession planning

• Voices from the field

KEY METRICS

• How effective are each of the listed approaches to monitor progress and ensure the continued professional development of your marketers?
• From what backgrounds do you mainly draw on to find marketing experts to help mentor or advise your marketers?
• How effective are each of the listed approaches for incentivizing and retaining high-potential marketers?
• How does your company approach marketing succession planning to ensure continuity and ongoing high performance?
• In which of the following ways does your organization delineate the career path for new marketers?

SAMPLE KEY FINDINGS

• Regular coaching sessions are top-rated activity for ongoing development: A network of mentors and seasoned advisors create a catalytic effect for continuous growth. Mentors can aid marketing protégés via coaching sessions (86% rate this tactic highly effective for spurring ongoing development), project-based critiques (71%), result-based metric reviews (64%), and performance review sessions (54%).

METHODOLOGY

Best Practices, LLC engaged 22 executives, directors and managers from 18 leading biopharmaceutical companies through a benchmarking survey instrument. More than 50% of research participants serve at the level of director or above.

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