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Best Practice Database
Marketing Management » Marketing Teams: Structure, Staffing and Budgets
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Best Practices, LLC conducted this research study to help medical device marketing executives evaluate their groups to ensure they remain properly staffed and focused to maximize their productivity.
The study presents medical device marketing benchmarks around budgets, and staffing (by geography and company revenue). It also reviews how marketing functions are organized and highlights anticipated trends such as increased or decreased spending and staffing on a range of marketing activities. There is a also a chapter dedicated to qualitative insights based on in-depth interviews with selected participants.
Marketing executives at medical device companies can use this study to compare their structure and resource levels with that of leading organizations.
This study contains two segments: Large companies and Emerging companies.