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Best Practice Database
Marketing Management » Marketing Teams: Structure, Staffing and Budgets
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Best Practices, LLC conducted this research study to help medical device marketing executives evaluate their groups to ensure they remain properly staffed and focused to maximize their productivity.
The study presents medical device marketing benchmarks around budgets, and staffing (by geography and company revenue). It also reviews how marketing functions are organized and highlights anticipated trends such as increased or decreased spending and staffing on a range of marketing activities. There is a also a chapter dedicated to qualitative insights based on in-depth interviews with selected participants.
Marketing executives at medical device companies can use this study to compare their structure and resource levels with that of leading organizations.
This study contains two segments: Large companies and Emerging companies.
The benchmark class includes 15 executives from 15 leading medical device companies. In addition, three deep-dive executive interviews were conducted from leaders at surveyed large medical device companies to collect qualitative insights.
Key topics include: