Maximizing the Impact of Analytics and Insights Teams across the Biopharma Organization: Innovation Centers of Excellence, Patient Engagement and COVID-19 Support

In an increasingly complex and ever-changing biopharma marketplace, organizations that leverage their Analytics and Insights (A&I) teams for advanced data-driven decision making will have an advantage over their peers.

Consequently, forward-looking companies are streamlining the operations of their Analytics and Insights function to drive new improvements and scale innovation.

Best Practices, LLC conducted this benchmarking research to help the Analytics & Insights (A&I) group within biopharma companies make decisions to maximize its impact and leverage its analytics capabilities to provide effective strategic consultation, grow service demand, promote innovation and scale successes.

The study also examines the role played by A&I teams in supporting Innovation Centers of Excellence and patient engagement, and the new opportunities and challenges that have emerged for A&I groups as a result of COVID-19.

KEY TOPICS

• Innovation centers of excellence: Usage, staffing, services and alignment
• Innovative pilots, design thinking and patient engagement
• A&I support during COVID-19 and beyond

• Does your company have an Innovation Center of Excellence (CoE) to leverage expertise and drive new improvements?
• What is the relationship between your Innovation CoE (or similar department) and your Analytics & Insights group?
• How many FTEs work in your Innovation CoE (or similar department)?
• How effective are each of the listed services delivered by your Innovation CoE (or similar group) in supporting the overall organization?
• What professional experiences are critical for success for staff working in an Innovation CoE or similar department?
• Do any groups in your organization employ a formal Design Thinking methodology to achieve better performance over time?
• Does your organization engage directly with patients to better understand and meet their lifestyle needs relative to the disease state treated by your company’s medicines?
• In what areas has your organization made a positive impact using patient engagement programs to better meet patient needs?

• Effective Services:
  • Ad hoc consultation, centralizing resources and conducting seminars are among most effective services.
  • Some find it highly effective to embed CoE staff within brands or other critical units.

Best Practices, LLC engaged 44 Analytics and Insights professionals from 38 leading biopharma organizations in this research through a benchmark survey. Data in this study are segmented by mid vs. large pharma companies. Deep-dive interviews were conducted with selected benchmark participants to provide further insights. Over 85% of research participants serve at the director level or above.

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