Maximizing the Impact of Medical Affairs in Oncology Product Launches: Role and Activities

• Medical Affairs role and activity effectiveness
• Ensuring cross-functional alignment and collaboration
• Adapting to ongoing changes in Medical Affairs landscape
• Medical Affairs leading vs. supporting brand teams

• How effective is your Medical Affairs organization in regard to listed activities for a successful launch?
• What role does your Medical Affairs group play at launch in listed areas?
• How does your Medical Affairs work with internal colleagues to ensure successful launch?
• What is the role of your Medical Affairs group in cross-functional oncology launch teams?
• What are the major pitfalls for Medical Affairs during oncology launch?

• Medical Affairs can significantly boost its launch performance by improving brand team collaboration and alignment:
  • Improve brand team collaboration through team leadership structures, clear roles and responsibilities and by enabling activity ownership structures.
  • Improve brand team alignment by deploying work timelines and increasing strategy transparency to 24 months before the launch.
    

Best Practices, LLC engaged over 35 oncology Medical Affairs experts from 25 pharmaceutical and biotechnology companies in this research study through a benchmarking survey, interviews and a roundtable discussion.

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