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Best Practice Database
Medical Affairs » Launch Optimization
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As a key conduit between pharma organizations and key opinion leaders, Medical Affairs has become one of the key players in oncology product launches. In order to maximize oncology launch impact, Medical Affairs groups need to develop and maintain a strategic timeline for launch activities; deploy resources at appropriate points in this timeline; and ensure that launch preparedness metrics are used to ensure activities adhere to the timeline.
Best Practices, LLC undertook this benchmarking research to explore how Medical Affairs can maximize its oncology launch impact. This study provides insights and benchmarks around staffing, budgeting, timeline, preparedness metrics, tools and technology for an effective oncology launch. It also highlights the critical success factors and pitfalls for Medical Affairs during oncology launch.
Best Practices, LLC engaged over 35 oncology Medical Affairs experts from 25 pharmaceutical and biotechnology companies in this research study through a benchmarking survey, interviews and a roundtable discussion.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.