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Best Practice Database
Medical Affairs » Launch Optimization
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Medical Affairs has become one of the key players in new product launches. The function oversees vital activities that span the critical periods of pre-launch, launch and post-launch. In order to maximize its launch impact, Medical Affairs groups need to strategically deploy their resources and activities across key launch phases.
To clarify the emerging roles and activities that Medical Affairs is responsible for in a launch, Best Practices, LLC conducted a primary research study to examine the different parts that Medical Affairs plays in a product launch.
The first section of the study provides a qualitative overview on Medical Affairs and its growing role in launch; this chapter focuses on the development of a Medical Affairs strategy and work plan for guiding and supporting a product launch. Subsequent chapters examine the role and activities of Medical Affairs for launch. Specifically, these chapters look at the key launch activities that Medical Affairs leads vs. supports. Another chapter reviews how Medical Affairs collaborates with internal groups to align priorities and set the stage for a successful launch.
Medical Affairs leaders can use this study to compare how their organization utilizes Medical Affairs in the build-up to launch.
Best Practices, LLC engaged over 60 Medical Affairs leaders from 44 pharmaceutical, biotechnology and medical device companies in this research study through a benchmarking survey, interviews and a roundtable discussion.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.