Optimizing Medical Affairs’ Role in CNS Patient Engagement

STUDY OVERVIEW
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Non-members: Click here to review a complimentary excerpt from “Medical Affairs and CNS Patient Engagement: Roles and Responsibilities”

STUDY OVERVIEW

As the complexity of CNS conditions increases, the role of Medical Affairs groups becomes pivotal in ensuring patient needs are prioritized. These teams serve as the vital link between development groups and the patients they serve, ensuring that patient perspectives shape decision-making across the organization.

Best Practices, LLC conducted this benchmarking study to clarify the roles and responsibilities of Medical Affairs groups in CNS patient engagement. This study provides valuable insights into how roles have evolved and highlights successful strategies for engaging with patients throughout the lifecycle.

Data in this study are segmented by respondents’ description of their medical team’s effectiveness with patient engagement – highly effective vs. less effective.

KEY TOPICS

CNS Patient Engagement Overview
SOPs Defining Roles & Responsibilities
Medical Affairs’ Role in CNS Patient Engagement
Effective CNS Patient Engagement Activities

KEY METRICS

Role of Medical Affairs in CNS patient engagement programs
Role of Medical Affairs groups in CNS patient education activities
Effectiveness of various activities in building a successful CNS patient education program within Medical Affairs
Role of the Medical Affairs organization in CNS patient advocacy initiatives
Effectiveness of different activities in developing a successful CNS patient advocacy program within Medical Affairs
Role of the Medical Affairs organization in CNS patient medication adherence initiatives
Effectiveness of various activities in building a successful CNS patient medication adherence program within Medical Affairs

SAMPLE KEY FINDINGS

Patient Advocacy in Medical Affairs: Most Medical Affairs groups find advocacy activities effective, yet they typically play a supporting rather than leading role.

METHODOLOGY

Best Practices, LLC engaged 12 Medical leaders from 12 CNS-focused pharma companies through a benchmarking survey, supplementing findings with in-depth interviews for deeper insights. The study segments data based on Medical teams' self-assessed effectiveness in CNS patient engagement—highly effective vs. less effective.

Industries Profiled:
Pharmaceutical; Service; Consulting; Health Care; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Communications

Companies Profiled:
AbbVie; Boehringer Ingelheim; EVERSANA; Kyowa Kirin; MEDiSTRAVA; Merck; NextGen Healthcare; Sanofi; Sunovion; Supernus; Takeda Pharmaceuticals; The Medicine Group

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

Medical Affairs and CNS Patient Engagement: Roles and Responsibilities

ID: 5860

Features:

Pages/Slides: 39

Published: 2025

Delivery Format: Online PDF Document

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