Medical Affairs and Digital Opinion Leaders: Partnering with Vendors and Lessons Learned

• TBC (Total Benchmark Class) (includes all 40 survey respondents)
• DOL Program Leaders (11 respondents)
• DOL Program Majority (16 respondents)
• DOL Program New-to-Space (13 respondents)

• Emerging Opportunities
• Formal Partnerships with DOLs
• Ensuring Compliance
• Strategies and Tactics for Maximizing Medical Affairs Impact through DOL Engagement
• Success Stories and Lessons Learned

• Which stage of development best characterizes your organization’s medical DOL program or initiatives at present?
• How would you describe the maturity level of your DOL program?
• What is the value of the DOL program to your organization?
• Which group is primarily responsible for each of the listed core DOL program areas and activities?
• Which approach best describes how your organization manages Adverse Events monitoring across the platforms where your DOL program is active?
• How does the medical team involved with DOLs ensure it has compliant engagement with DOLs that you are seeking to partner with?
• Percentage of targeted DOLs who are contracted

• Formal partnerships with DOLs: Many companies use the same contracting model for DOLs as used for KOLs, but 38% have no formal relationship in place with any DOLs as yet. On average, companies have established a formal contracting relationship with an average of 19% of all the DOLs they target for engagement. Two-thirds of immature companies have yet to formally contract with any DOLs so far.

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