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Best Practice Database
Medical Affairs » Launch Optimization
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The Medical Affairs function plays a significant role in product launch, especially as a direct link between key decision makers and the organization. Thus, a successful launch requires deep involvement of Medical Affairs.
The success of Medical Affairs involvement in launch is tied, in part, to its resources. Without adequate funding, the Medical Affairs function is challenged to effectively execute all the different activities it is involved with in a new product launch.
Best Practices, LLC undertook this benchmarking study to provide investment benchmarks for Medical Affairs launch support. Leading metrics and insights in the study include average launch investment for product support and Medical Affairs investment allocation.
NOTE: Survey responses are segmented on three criteria - Product’s Projected Peak Annual Revenue, Targeted Physicians and Product’s Launch Year.