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» Products & Services » » Medical Affairs » Launch Optimization

Medical Affairs Product Launch in Cardiology and Pulmonology: Timelines, Resources, Success Factors, and Digital Influence

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ID: 5815

Features:

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19 Data Graphics

360+ Metrics

Pages/Slides: 34

Published: 2024

Delivery Format: Online PDF Document

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Medical Affairs Product Launch in Cardiology and Pulmonology: Timelines, Resources, Success Factors, and Digital Influence”

STUDY OVERVIEW

Medical Affairs plays a pivotal role in ensuring the successful launch of Cardiology and Pulmonology products by aligning scientific rigor with market needs. Organizations are increasingly focused on managing launch timelines, allocating resources effectively, and leveraging digital technologies to streamline the launch process.

Best Practices, LLC conducted this benchmarking research to explore key elements of launch preparedness in the Cardiology and Pulmonology segments. This study details the timeline of launch activities, tracks performance metrics, and addresses resource management and the adoption of digital tools and technologies. It also identifies critical success factors and common pitfalls that Medical Affairs teams face during product launches.

KEY TOPICS

  • Cardiology and Pulmonology Launch Timelines, Preparedness Metrics, and Resourcing
  • Critical Success Factors and Major Pitfalls for Medical Affairs During Cardiology and Pulmonology Launches
  • Digital Influence on Cardiology and Pulmonology Launch Processes and Launch Tool Deployment

KEY METRICS

  • Cardiology and Pulmonology launch activities timeline for Medical Affairs
  • Medical Affairs launch budget and staffing per Cardiology / Pulmonology product
  • Launch dashboard and performance tracking for Cardiology / Pulmonology products
  • Medical Affairs’ pre and post launch budget allocation in Cardiology and Pulmonology segment
  • Medical Affairs’ pre and post launch staffing allocation in Cardiology and Pulmonology segment
  • Success drivers for Medical Affairs in Cardiology and Pulmonology launches
  • Major challenges encountered by Medical Affairs during Cardiology and Pulmonology launches
  • Post-pandemic digital technology utilization in Medical Affairs during Cardiology and Pulmonology product launches
  • Influence of digital technologies on current and future Cardiology and Pulmonology launch processes
  • Digital launch tool deployment by Medical Affairs during the Cardiology / Pulmonology product launch cycle
  • Impact of digital activities and programs that Medical leads in Cardiology and Pulmonology
  • Impactful digital tools for Medical Affairs’ product launch activities

SAMPLE KEY FINDINGS

  • Launch Challenges: Poor cross-functional alignment and delayed involvement in launch activities are major pitfalls for Medical Affairs during launch.

METHODOLOGY

This benchmarking study engaged 19 Medical leaders from 15 leading life sciences organizations. The study insights are drawn primarily from Medical Directors and VPs, representing nearly 80% of the benchmark class.

Industries Profiled:
Pharmaceutical; Diagnostic; Biotech; Chemical; Health Care; Biopharmaceutical; Consulting; Consumer Products; Science


Companies Profiled:
AstraZeneca; BIAL; bioMerieux; Boehringer Ingelheim; Cardinal Health; Eurofarma; Genentech; Labaid Group; Matinas BioPharma; MEDiSTRAVA; Merck KGaA; Novartis; Pixacore; Pfizer; Thermo Fisher Scientific

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

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