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» Products & Services » » Medical Affairs » Launch Optimization

Medical Affairs Product Launch in Immunology: Timelines, Resources, Success Factors, and Digital Influence

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ID: 5824

Features:

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Pages/Slides: 34

Published: 2024

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Medical Affairs Product Launch in Immunology: Timelines, Resources, Success Factors, and Digital Influence”

STUDY OVERVIEW

In the competitive field of immunology, launching a new product is a race against time, requiring Medical Affairs teams to proficiently manage intricate timelines and resource allocation, while seamlessly integrating cutting-edge digital strategies. Their role is pivotal in aligning these operational elements with both scientific advancements and market demands, ensuring that each launch not only complies with regulatory standards but also resonates with healthcare professionals and patients alike.

This Best Practices, LLC research delves into the key components of immunology product launch readiness, with a focus on optimizing timelines, resource management, and the strategic use of digital tools. By identifying critical success factors and addressing the unique challenges of the therapeutic area, the study provides essential strategies to help Medical Affairs teams maximize the impact of immunology product launches, driving both commercial success and improved patient outcomes.


KEY TOPICS

  • Immunology Launch Timelines, Preparedness Metrics, and Resourcing
  • Critical Success Factors and Major Pitfalls for Medical Affairs During Immunology Launches
  • Digital Influence on Immunology Launch Processes and Launch Tool Deployment

KEY METRICS

  • Immunology launch activities timeline for Medical Affairs
  • Medical Affairs launch staffing and budget per immunology product
  • Launch dashboard and performance tracking for immunology products
  • Medical Affairs’ pre and post launch budget allocation in immunology
  • Medical Affairs’ pre and post launch staffing allocation in immunology
  • Key success factors for Medical Affairs in immunology launches
  • Major challenges encountered by Medical Affairs during immunology launches
  • Post-pandemic digital technology utilization during immunology product launches
  • Digital launch tool deployment by Medical Affairs throughout the immunology launch process
  • Influence of digital activities and programs that Medical leads and supports in immunology
  • High-impact digital tools for Medical Affairs’ immunology launch activities

SAMPLE KEY FINDINGS

  • Launch Tool Deployment: Benchmark participants typically kick off digital activities one phase later than when they should ideally start, according to their own standards. The widest gap occurs in actual Medical Regulatory engagement time vs. ideal.

METHODOLOGY

This benchmarking study engaged 23 Medical leaders from 16 leading life sciences organizations. The study insights are drawn primarily from Medical Directors and upper management executives, representing nearly 80% of the benchmark class.

Industries Profiled:
Pharmaceutical; Biopharmaceutical; Academic; Research; Biotech; Chemical; Consulting; Consumer Products; Health Care; Medical Device; Science


Companies Profiled:
AstraZeneca; ASC Therapeutics; Boehringer Ingelheim; Duke University and Health System; EMD Serono; Genentech; GlaxoSmithKline ; Grünenthal; Helsinn; MEDiSTRAVA; Novartis; Pfizer; Pixacore; Takeda Pharmaceuticals; Terumo BCT: Terumo Blood and Cell Technologies; Thermo Fisher Scientific

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

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