Medical Education Recruitment Trends & Tactics

Non-Continuing Medical Education (non-CME) programs – also called promotional education programs - are an important tool to educate and inform physicians, pharmacists, nurses and other healthcare practitioners. New regulations and guidelines regarding medical education programs have made it more challenging to recruit attendees for both certified CME and non-CME programs. This benchmark research project identifies emerging trends in recruiting attendees for medical education in general and non-CME programs in particular. Additionally, this research seeks to understand industry norms for attendance goals versus actual attendance, average time for recruitment effort, effective recruiting methods and other operational activities. Executives and managers involved in producing medical education programs can use this study to gauge the effectiveness of their recruiting methods and to incorporate emerging trends into their program characteristics.

Industries Profiled:
Education; Professional Services


Companies Profiled:
Diversified Medical Communications; InfoMedics; Inc.; Healthmatters Communications; MediMax Communications; MedPoint Communications; Phoenix Marketing Solutions; DWA Healthcare Communications; BioCentric; CommGeniX; WPP; Scientiae LLC; White Cube Consulting

Study Snapshot

Representatives from 12 companies shared their insights in a benchmark survey, and two of these participants also took part in in-depth interviews. Five companies provided recruiting data on CME programs while all 12 provided data on recruiting for non-CME programs.

Key topics include:

• Interview Insights
• Non-CME Program Characteristics
• Non-CME Recruitment Metrics and Tactics
• Non-CME Recruitment Trends
• CME Program Metrics and Characteristics

Sample Key Findings

On average, benchmark partners recruited an average of 3-4 HCPs for every attendee at their most recent three non-CME programs.

• Most benchmark companies reported spending 3-6 weeks on recruiting for their most recent three non-CME projects, although 20 percent of participants said they take longer (seven to eight weeks).

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