Organizing and Aligning Medical Education Roles in the Medical Device Industry: Optimizing Structure, Resources and Activities

STUDY OVERVIEW

While Medical Education programs in the medical device sector have gone through many changes in the last decade, they continue to play a pivotal role in informing physicians & healthcare professionals about the latest medical knowledge.

To inform medical education leaders in the device sector about current trends, Best Practices, LLC conducted a benchmarking study on the proper size, resourcing, and structure for this group. In particular, this study examines medical device education program structure, funding channels, staffing, budget and trends. This study will provide benchmarks to help medical education leaders compare their program's operational parameters with current industry trends.


KEY TOPICS

• Structure & Activities
• Professional Education Investment Level & Funding Sources
• Professional Medical Education Staffing & Benchmark
• Changing Trends & Directions For Medical Education

• Medical Education Function Organizational Fit
• Professional Medical Education Structural Approach
• CME Leadership and Scope
• Geographic Program Focus
• CME Program Content
• Ways to Gain Feedback from Funded Programs
• Medical Education Resource Benchmark
• Internal Medical Education Funding Sources
• Regional Budget Allocation
• Budget Allocation by Program Type
• Distribution Channels Utilized To Support Accredited and Non-Accredited Education
• Recovering Costs through Fee-for-Education Services
• Medical Education Funding Allocations
• Total Full Time Equivalent Employees (FTEs) Working in Benchmarked Companies’ Global Professional Medical Education Organization
• Percentage of Programs Deployed In-house/Outsourced
• Average span of control (Number of medical education staff per manager)
• Regional FTE Allocation
• Mix of Field-Based Employees
• Total Number of Programs Supported By Professional Medical Education Group
• Number of Grant Requests
• Total Number of Programs per FTE
• Budget per Program
• Future Trends for Field-based Educators
• Reasons for Increasing/Decreasing Funding for CME Programs
• Medical Education Investment Change Trends
• Funding Challenges
• Critical Success Factors
• Avoiding Pitfalls

• Medical Device Companies Choose In-House Staff For Medical Education Activities: Medical device companies depend on in-house staff for developing and deploying medical education programs. More than 90% of program development and deployment at medical device companies is done in-house. Consequently, medical device companies tend to have a higher span-of-control than its peers in pharma.

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