Medical’s Road Map for Social Media Success in Oncology: Omnichannel Integration and Message Characteristics

KEY TOPICS

• Social Media Omnichannel Integration in Oncology
• Social Media Message Characteristics and Performance Measurement
• Social Media Innovation in Medical
• Social Media Content and Sharing Trends in Oncology

• Please indicate the platforms on which Medical performs different activities as part of the organization’s overall omnichannel engagement strategy
• Please indicate the strategy used by Medical Affairs to handle misleading or non-compliant information on social media
• Please indicate Medical group’s policy for sharing other content (e.g., retweeting other unaffiliated account’s tweets) on social media
• Please indicate the types of social media content which originate from unaffiliated accounts and are shared/retweeted by Medical groups
• Please indicate the organizational structure used by Medical Affairs to engage in omnichannel activities
• Do Oncology organizations have in place a committee specifically tasked with reviewing social media content from a Medical compliance lens?
• Please estimate the percentage of Medical Affairs group’s social media posts which are brand-oriented, molecule-oriented, and disease state-oriented
• Please estimate the percentage of Medical Affairs group’s social media posts which are primarily graphic, contain a mix of both graphics and text, and are primarily text
• Please indicate the effectiveness of each key performance indicator for measuring the success of Medical Affairs group’s social media engagements
• Please specify the external stakeholders who have been engaged to contribute to the development of content for Medical Affairs group’s collaborative social media activities

• Resharing Social Info: Most medical groups prohibit info resharing from other parties; however, Oncology is far more proactive – with over half of the teams regularly re-sharing other’s content on social media.

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